The mobile revolution is here. And yes, we are all privileged enough to share in this experience. It is similar to taxes or the rising of the sun. There is little we can do to slow it down or stop it. We are hooked like drug addicts to our cell phones. iPhone sales are outpacing the number of births* (see Growl Trends March 2012) while we thrive on having the ability to connect, engage and make decisions on the move. With the advent of new technology reaching the market every day, it is easier for us to constantly communicate with each other. Lets face it – we are creatures of habit and want more out of our lives. 61% of smartphone users search for local info on-the-go with their devices. (Growl Trends March 2012)
We see many companies ignoring their current customer base and missing out on opportunities to engage with them. These companies will loose out to their more innovative and aggressive competitors. We also see a multitude of companies wanting to communicate better with their customers without really understanding how. Then, there are the companies that have it completely sorted out – they have tried several approaches and have already learned from their positive experiences.
So, as a small business owner or as someone who is in charge of marketing for your organization, what exactly should your priorities be? Let’s be clear. Getting your company to acclimate to the new mobile revolution is not complicated and it’s really not that expensive either. Many of you may already be using some form of mobile advertising. Are you on Facebook? Do you have a Twitter account? Social media platforms, like these, already have mobile strategies and technologies in place.
Strategically, most companies should take a look at their current marketing. With a little introspect and research they may find that there are probably marketing and adverting mediums already in place that can be either modified or changed to be mobile friendly. A couple of ideas…
- A simple, no-brainer is to look at your current website on an iPhone or an Android. What does it look like? Does the content translate well onto your mobile device?
- Add a landing page or a mobile-friendly map to your website.
- Consider QR codes on your marketing materials, including your business cards.
- Create a downloadable Case Study or White Paper for people when they visit your website.
- Talk to your sales team. Are there any sales enablement tools that would help them be more productive by using an iPad?
- Hire a mobile marketing firm to help you analyze your current mobile marketing strategy. Sorry had to plug that in.
- There are plenty more, but most importantly… Consider how your new mobile strategy impacts your overall business and marketing goals.
Want to know more? Call us at 303.952.9332. We are always happy to share our experiences and knowledge.
* Source: MBAonline.com
Alex Valderrama
@growlmobile
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