We’ve mentioned before with 2021 ending and the new year approaching, it’s critical to look ahead at your plans for next year’s marketing strategy. The world of marketing is constantly growing and advancing, and to stay relevant in the industry, your business needs to stay up to date with the latest marketing tips and trends. Make your business stronger by learning 2022 marketing trends from GROWL.
1 Own Your Audience
Truth be told, social platforms own your audience and contacts, not you. It’s important to start owning your audience this year so you can ensure that the specialized message you want to send your users actually reach them. With the non-stop flow of new information, the attention span of consumers is shorter than ever. That’s why it’s difficult to make sure your content reaches your intended audience. In 2022, consumers are only going to get more selective about what they consume, so take this as an opportunity to own your audience and create custom content all year.
2 Become A Thought Leader
Nobody likes feeling like they’re being pressured or rushed into purchasing something. In 2022, instead of hard selling your products or services, it will be much more effective to educate your customers on why they need you. Consumers are all about convenience so it’s going to be your job to show them you have what they need, and that you can provide genuine value in their lives.
3 Strengthen Your Storytelling Skills
Anyone can say their product or service is the best of the best, but if you don’t have the evidence and story to back it up, how can your consumers trust you? Brands need to deliver their message in a way that tells stories about their products or services. Many businesses are still on the trend of using a lot of fluff words to describe their product because they think that’s what consumers want to hear. In reality, consumers what to hear stories about the time your product or service helped to solve a specific problem or how it improved someone’s life. In 2022, become such a great story teller you’re able to make your customers think, “hmm, maybe I should give this a try.”
4 Create A Great User Experience
As mentioned earlier, the attention span of a consumer is now shorter than ever. Users expect convenience and for products to work quickly, so if additional factors lead to slowed download times, users will get discouraged and move on to something quicker. Consumers need to receive feedback as quickly as possible, so every extra second is time that the consumer can leave the site, stop using the mobile app, and start looking for a different option. Create a great user experience in order to keep consumers on your site and interested.
5 Take Advantage of Audio-Visual Content
Why read about something when you can watch it and become informed in seconds? During the start of the pandemic when people were cooped up inside their homes, audio-visual content like live streams and advertisements increased. Video as a marketing strategy is now taking over the digital space and in 2022, more than 80% of online consumer traffic will involve video watching. Today, many consumers prefer watching video content from brands and this will only continue to increase, making it vital to take advantage of audio-visual content.
6 Ephemeral Content
This kind of content is only viewable for 24 hours, which creates urgency to view it. Ephemeral content is extremely popular on social platforms like Instagram Stories, Facebook My Day feature, and Snapchat Snap Stories. Posting content on these platforms and taking advantage of this marketing method will help to create immediate customer engagement and help your brand reach audiences quicker.
7 Keep Your Website Updated
It’s critical to keep your website updated with the latest content designs which will add value to customer experience. The goal is to attract them to your website and keep them coming back. Always be on the lookout for new ways you can entice customers through unbeatable offers, promotional content, and showcasing the amazing features of your product. Plus, consistently updating your website is a great way to stay on top of your SEO.
8 Focus on Personalization
Personalization may be a 2022 marketing trend, but it has been important in the marketing sphere for quite some time. In the coming years, there will continue to be more channels for customers to consume marketing content. Spend time trying to understand which channels appeal most to your audience and then create personalized messages in a way that speaks to them the best.
9 AI and Chatbots
With AI becoming more and more popular, integrating it with human labor is a combination that assists businesses in enhancing their productivity and efficiency. Customers are impatient and expect an immediate response from customer service. This is where AI-based chatbots come into play. Rapid response time makes chatbots an essential tool. The more automation you integrate into your business, the easier it will be to focus on more specialized and personalized operations.
10 Expect the Unexpected
With consumer attention spans so short and loads of content flooding the internet every day, marketers should be prepared for anything. Stay up to date on 2022 marketing trends and continuously explore and brainstorm creative ways to think outside of the box to stay relevant in our fast-paced and ever-changing world.
Ready to elevate your brand in 2022? Contact GROWL today.