Innovating B2B Marketing

By Blog Morgan Crouse

In this ever-changing technology-driven world, we are beginning to see the possible opportunities when Virtual Reality is implemented into marketing strategies. VR has been growing extremely rapidly recently, according to Hubspot, VR will have an economic impact of nearly 30 billion dollars by next year.  Thus it is a vital tool that businesses should add to their marketing strategy for 2020. Most people might consider VR to be something only for consumers, or even gaming purposes, but it has a lot to offer the marketing industry.

But first, let’s get VR straight

Virtual Reality can sometimes be mistaken for Augmented Reality. VR transports the viewer to a whole new dimension, completely immersing them and allowing them to explore virtually, while AR offers the viewer a look at the real world through a particular lens by essentially placing specific content into reality on the screen. AR is experienced daily by millions of Snapchat users, Pokémon Go players, and those using Amazon AR View to look at furniture in their home before purchase.

There are two common types of VR, one being consumer-grade and the other enterprise-grade. Consumer-grade is considered more for gaming purposes by most people. Enterprise-grade, on the other hand, offers more clarity and motion tracking as well as an easier set up which creates a better experience all around.

Implementing VR in your marketing strategy

Companies can take their marketing to the next level by implementing this technology. It is used across several industries, including journalism, outdoor recreation, home improvement, the travel industry, property management, and so much more. When companies incorporate VR, they can engage their consumers by offering information in a new way. This offers your consumers a behind the scenes look at your business; providing a different and memorable experience will give the company an advantage because of its ability to place users in otherwise inaccessible situations. For example, the Navy offers a VR experience that walks the person through various “real life” experiences in the Navy. Although this VR creation was primarily targeted towards potential recruits, anyone could walk through the experience, feel connected to the brand, and then share their experience furthering their reach. Lastly, it offers a new way for companies to conduct consumer testing and even a new way to conduct training for internal purposes.

So, how does this work for B2B?

You can elevate your business by incorporating innovative technology that offers something new and engaging for consumers. In this sense, they will be more likely to be loyal, long-lasting customers. What really sets VR apart is its ability to transport viewers completely. You can offer a look at things that would not typically be accessible. This is particularly useful for things like commercial property sales. Businesses that are looking for a new location can take a 360 VR tour of potential rentals via Virtual Reality. Tradeshows are a very common site for companies to communicate, network, and generate buzz. This is a great place to demonstrate how innovative your business is by offering a VR experience. When you want to work with a new client, it is important to show everything that you have to offer, but sometimes it can be difficult to demonstrate that in that environment. That is where VR comes in handy. This technology gives your client an immersive and interactive look at your product, technology, and essentially your brand. Capture attention by creating custom environments through VR and offer your consumers a new way to experience your brand without distractions. They will walk in expecting to learn about a product or brand but could walk away as brand advocates with a memorable experience. A customer that feels special, like they are a part of something new and exciting, will be more likely to share their experience and want to seek it out again. This gives you an advantage because you are creating relationships that will last and inspiring new ones.

With changes happening all the time in the business world, it can be hard to keep up. VR offers a step into the future that businesses can implement to create a more exclusive experience for users and even create loyal customers.

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