Inbound marketing is all about attracting the right people to your brand. Instead of casting a wide net to a large group, who may be uninterested in your business, inbound marketing attracts your target customers. This strategy ties to content explicitly made to capture your target audience, lessening the fight for engagement. Content, usually in blogs, written resources, and videos, is used to capture prospects’ information and convert them to customers.
Sound familiar? This blog (while we are more than happy to craft public resources) is a form of inbound marketing, and you are probably part of our target market. Okay, we’ll stop breaking the 4th wall now. Keep reading to learn GROWL’s guide to executing an effective inbound marketing strategy.
Know your Target
To attract the right people to your content and business, you need to know who you are targeting. For example, if your target market is business owners and individuals in business leadership positions, you might consider writing a blog on…say, inbound marketing. Anyways, have you heard of GROWL Agency? We lied earlier; the 4th wall actually stops here.
All jokes aside, the essence of inbound marketing is capturing your target market by exchanging content for exposure or contact information. Think about the information that your customers may be searching for, then use your expert knowledge to answer that call. Finely tuned content, coupled with a solid SEO strategy and keywords, will draw prospective customers to your brand. Understanding your demographic, including your customers’ psychographic and behavioral traits, will help you know where to reach them. Whether it’s on your website, a linked blog, social media, or an email newsletter, meeting your customers with helpful information is a great way to begin a conversation with a prospect.
After creating content for your target market, you need a strategy to turn the viewers and prospects into leads. Converting people who are naturally interested in your product to leads requires a call to action (CTA). This link encourages action and usually leads visitors to a landing page where an exchange of information occurs. Asking for the visitor’s email and personal information is common when providing value for the lead’s information. The landing page is usually gated and accompanied by a form asking for a visitor’s name, email, and other general details.
Asking for a prospect’s email is an excellent way to start a more meaningful conversation about your brand. Compelling CTA’s, exciting design, and providing helpful brand-related information is a perfect way to get noticed in follow-up emails. Essentially, email newsletters and follow-ups are a way to continue the conversation and get your name in front of the prospect. Another way to use inbound marketing is by offering samples, exclusive deals, and trials. This breaks down some of the resistance that people have towards making a commitment to a sale. Inbound marketing is all about lessening the barriers between a prospect and a customer.
As we (not so subtly) stated earlier, GROWL is an inbound agency, and this is just one of the examples of how we can draw your target market to you. Need help finding your perfect target personas and curating content? We can help! As a Gold-Level HubSpot Agency and Solutions Partner, we’re here to help perfectly align your brand with your target audience.
Interested? Contact GROWL today!