Setting SMART Goals
Every day offers a new opportunity for growth and change. Making change can be difficult, which is why setting goals and benchmarks are imperative for success. The changes most people want to make do not resolve instantly, which is why crafting measurable goals are more likely to help you succeed in the long run.
When you set SMART goals for yourself or your business, you are setting yourself up for success to achieve those goals.
But first, understand SMART goals
SMART goals improve your strategy with detail. Such goals don’t merely state an action; they define what and how. For example, your traditional, vague goal to “increase sales” would specify, “increase online sales by 100% by Dec. 31, 2020, by improving sales by 10% each month over the next five months.”
S - Specific
Detail what exactly you are trying to achieve, consider the who, what, where, how, and why.
GROWL tip: use action words.
M - Measurable
Make sure your goal is trackable; determine evaluation methods.
GROWL tip: outline benchmark metrics (KPI) that define success.
A - Achievable
Goals should always be within brand, objectives, and resources. Make sure they’re challenging but attainable.
GROWL tip: review your overall brand vision to determine goals.
R - Relevant
Your goals should be related to your mission and strategic plan.
GROWL tip: if your goals advance business and help achieve objectives, they are relevant.
T - Time-bound
Create specific deadlines and benchmarks for success.
GROWL tip: create a trackable timeline using exact dates.
Try GROWL’s top 5 tips to achieve your SMART goals!
1. Writing down your SMART goals using GROWL’s guidelines above.
Keep your goals in an accessible place so you can review them often. Seeing your goals will help set you up for success by keeping you on track.
2. Make sure your goals are relevant and on-brand.
It is crucial you craft goals that fit your vision and make sense for the brand. Keeping goals on-brand will help make goals achievable.
3. Commit to your calendar.
When you set time-bound goals, it is vital to be aware of your upcoming deadlines and manage your time in a way that allows you to meet them.
4. Avoid comparisons.
Although it is important to look up to aspirational brands, avoid unfavorable comparisons. Staying focused on your goals will help you achieve success.
5. Embrace failure.
When you set SMART goals that foster growth, whether you achieve them within your timeline or not, there is value in the journey. Your success is not defined by the final product alone, but the knowledge you gained throughout the process.
You can benefit both personally and professionally from setting SMART goals. Take the time to craft goals that fit GROWL’s guidelines, then use these 5 tips to achieve success.
If you have goals for your business that you need help achieving this year, contact the GROWL team to help you set your plan in motion!