2022 is quickly approaching, so if you haven’t already, now’s the time to implement your new marketing plan. The digital world is constantly changing and evolving. Because of this, it’s critical to stay up to date with the latest social media trends, consumption changes, email trends, and anything else within the marketing realm. Make 2022 a successful year by learning 2022 marketing plan tips from GROWL.

1 Become a TikTok Expert

During COVID lockdowns, TikTok became undeniably popular. TikTok was the first non-Facebook app to reach 3 million global downloads, and with its fast growth, many were assuming it to be a fad; however, that doesn’t seem to be the case. TikTok offers a unique opportunity for brands to engage directly with consumers and makes it relatively easy to leverage the app to reach new audiences. TikTok’s audience is dominated by Millennials and Gen-Z, who demand transparency, personalization, innovation, and creativity. In 2022 we’ll continue to see the rise of TikTok, which means you better hop on the trend now before it’s too late.

2 Keep Track of Algorithm Changes

The function of an algorithm is to deliver relevant content to users. Did you know that Google changes its search algorithm around an estimated 500 to 600 times a year? That’s between 1-2 changes each day. Most users won’t notice significant differences with algorithm changes, but some changes are noticeable and may change the way marketers write for SEO. Keep up with the constant algorithm changes by tracking your website’s traffic and search ranking for your target keywords.

3 Create a User-Friendly Digital Store

We’ve all known life was moving in a digital direction for quite some time now. However, the pandemic accelerated digitalization in all aspects of our lives, especially the growth of online shopping. E-commerce will continue to grow globally from 19.5% of total retail sales to 21.8% by 2024. Creating a solid and user-friendly digital store presence will set you ahead of other brands that aren’t up to date with trends.

4 Address the Cookie-less Web

With Google’s phase-out of the third-party cookie, marketers must take matters into their own hands. Many marketers are nervous about collecting data and no longer having help from third-party cookies. However, what some may see as a disaster, others should see as an opportunity. Address the cookie-less web in advance by prioritizing customer relationships, using first-party data, driving customer loyalty using value exchange, and investing in new and innovative cookieless platforms.

5 Focus on Metrics that Drive Value

With the new iOS 15 updates, many email marketers are horrified by the Hide My Email and other privacy features. Marketers use email open rates as a metric of success in email marketing campaigns and will most likely continue to do so. Still, with the latest update, email marketers will need to find new ways to measure email marketing campaign effectiveness. Focus on meaningful metrics like website clicks, link clicks, and sale conversions which drive value and indicate revenue for your brand.

6 Invest in Influencer Marketing

According to global marketing professionals, influencer marketing will evolve from a trend to a common marketing tactic. Influencers are typically masters of the platform they use, and the topic discussed. Influencers already have an engaged audience interested in their content and are influenced by the information they provide. For your 2022 marketing plan, consider investing in influencer marketing to expand your brand’s awareness and gain fans from the influencer’s audience.

7 Focus On a Clear CTA

Not adding a CTA in your marketing emails is a missed opportunity and an invitation to fail. Make sure your email copy encourages the reader to take action, whether signing up for something or getting more information on promotional offers. Communicate with your audience by telling them what they should do next while engaging with your content.

8 Get Familiar with AI

Artificial intelligence is here, and it’s not going away. With extremely short attention spans, customers expect quick responses. As a result, AI chatbots will become a part of content marketing methods. With further improvement of AI technology, employees will concentrate on more critical tasks that require a human touch. Getting familiar with AI and chatbots now will set your business ahead of the curve while others are late to the party.

9 Prioritize Social Responsibility

With the current state of society, social responsibility, transparency, and ethics are extremely important to the modern customer. Adopting these values will help your business make strides against others that refuse to evolve. Interest in buying products from socially responsible brands took off in 2020 and 2021 and will continue to increase. Make social responsibility a priority within your 2022 marketing plan to stay relevant in today’s competitive market.

10 Take a Deep Breath

With the new year coming comes mass amounts of trends your business will want to get a jumpstart on. The pressure to stay relevant and become an industry leader can be overwhelming and leave you discouraged. Take a deep breath and relax. Take things daily, trust that your business is following the proper steps to having a successful future.

Need help strategizing your lifecycle marketing plan for 2022? Contact GROWL today.

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